Syttende Mai, Stoughton's Annual Norwegian Festival

Welcome to the Highway 51 Press Room!

One Million Stories.
One Hundred Cultures.
One Road.

That's a lot of column inches to be written, or a lot of features to be filmed.

Thank you for taking an interest in Highway 51. We look forward to inspiring you with stories, working with you on site visits and, most of all, helping you get the word out about this wonderful road! The following resources will help start you on your journey. Please take a look, and feel free to contact us with any questions.

Download Our Media Menu.
This virtual press kit has story ideas and a complete overview of the Highway 51 project, as well as contacts for each Wisconsin Highway 51 destination.



Highway 51 Wins Wisconsin Tourism Trailblazer Award (November 2007)
Kelli Trumble, Wisconsin Department of Tourism Secretary, presnts the Wisconsin Tourism Trailblazer Award to Highway 51 at the recent WACVB Wisconsin Fall Tourism Convention in La Crosse, WI.

Press Release: Discover Wisconsin Highlights (May 2007)Highway 51
Discover Wisconsin travels Highway 51 and shows off some of the many hidden jewels that can be found along the way.

Press Release: Ribbon-Cutting (May 2006)
Kicking off the Highway 51 Project, this press release details our initiatives and the "grand opening" ribbon-cutting ceremonies!

Sec. Holperin gets his stamp at the Stevens Point Area CVB Photo by Lisa Marshall

Press Release: Secretary Holperin's Historic Journey- May 2006
Traveling from Hurley to Beloit, Secretary of Tourism Jim Holperin and travel writer Mary Bergin are the first to receive all 15 stamps in their Official Highway 51 Passports. This press release gives the details of their historic journey.